BOYCOTT SAMA SAMA “Because no one should live something like this”

11 November, 2015

Sentitzen dugu, baina sarrera hau Espainiera (Europa) bakarrik dago. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.

The show Sama Sama will be premiered globally on November 19th in Madrid, at Madrid Arena concert hall. As civil society committed to justice and respect for human rights and after trying to contact the managers and promoters of the show in our city with no response from their side, we have decided to publicly launch a campaign to boycott Sama Sama. The campaign is aligned with the Boycott, Divestment and Sanctions Campaign (BDS) launched from the Palestinian civil society in 2005.


The illegal policies of ethnic cleansing, military occupation and apartheid imposed by the Israeli Government to the Palestinian indigenous population for decades are well known. Just to give some heads up, only during the month of October Israel it has killed more than 70 people, including an 8 month old baby who died intoxicated from inhaling tear gas fired by the Israeli army at his house in the refugee camp of Aida in Bethlehem. Minutes earlier, the same army addressed the people living in this camp saying: “Inhabitants of Aida, we are the Israeli occupation forces. If you keep throwing stones, we will gas until you die. Children, youth and the elderly, all of you, will not save even one.”

Indeed, Sama Sama´s members have never experienced anything like this.

Sama Sama refers to its meaning in Tagalog, the Filipino language, and means “together”. The show was created by Roi Ofer, one of the founders of Mayumana and it is formed by almost all the very same members. This show helps to normalize the situation in Israel and shows it as a cosmopolitan, multicultural and modern country. Unfortunately, this is far from true. In the city of Jaffa, where Mayumanas headquarters are located, there are around 15,000 Palestinians fighting poverty and colonization of their native lands. The Jaffa Popular Committee for the Defense of the Rights to Land and Housing, created in 2007 to fight the confiscation and demolition of Palestinian homes in Jaffa, estimates that there are currently more than 500 families facing demolition orders to their homes. We wonder why Sama Sama uses the term “together” pretending to be a multicultural movement while they are obviating the Palestinian population living along them and the and the situation of military occupation and violation of human rights that is taking place just few kilometers away.

Art is not always harmless. Sama Sama, the show, was launched during the summer of 2012 in the Municipal Museum of Art in Tel Aviv, whose president is the current mayor of the same city, Ron Huldai. Before actively participate in the Israeli politics, Huldai served at the Israel Air Force (IAF) for 26 years (1964-1989) as a fighter pilot and played key roles as high commander. We must not forget that the current mayor Huldai worked for the IAF while the Six-Day War was fought, in 1967, when Israel illegally occupied the West Bank, East Jerusalem, Gaza and the Syrian Golan Heights. All these territories, as we know, are until now subject to a military occupation and apartheid policies which are contrary to the international law.

The director and founder of Sama Sama, Roi Ofer and its artistic director Amir Schorr, were also part of Mayumana, company symbol of the cultural brand of Israel abroad. Sama Sama has organized events many other times with the support and cooperation of the Government of Israel and its institutions, such as the performance held in the city of Tel Aviv in 2012 or its participation in the project to promote domestic tourism in the same council. Tel Aviv City Council promotes and participates in the policies of apartheid and ethnic cleansing of the Palestinian population living in this city. In 2010 it granted the license for the company Be’emunah, known for building houses for religious Zionist population They built a Jewish-only residential at the Palestinian neighborhood of Ajami in Jaffa. Sama Sama´s collaboration with the City Council of Tel Aviv and their silence about their crimes makes them accomplice of them.

Israel employs huge amounts of money to send their artistic and cultural ambassadors to act abroad as well as to bring foreign
characters to Israel in order to, indirectly or directly, make up their situation as occupier, hiding, minimizing and justifying serious and illegal violations of international law
. The former director of the Israeli Deputy Foreign Ministry, Nissim Ben Shitrit, stated publicly in a newspaper “We see culture and Hasbara (name given to the Israeli propaganda) as a propaganda tool of the first order, we do not differentiate culture from propaganda”. We were not surprised thus to find at website of the Embassy of Israel the premiere of Sama Sama at its calendar of events.


The cultural boycott address the manipulation of public opinion and the normalization of Israeli Apartheid through culture and it is always directed to entities, never individuals. Recently Spanish artists Marinah, former lead singer of Ojos de Brujo, canceled two scheduled concerts in Israel and joined the cultural boycott, also, a few days ago, the Brazilian musician Caetano Veloso, who toured months ago Israel said “I would never return to Israel because of the oppression to the Palestinian people.”

We can no longer claim we did not know and continue as if nothing happens when crimes against humanity are being perpetrated. Given the complicity of our governments, the inefficiency of justice and international organizations, someone must act to defend international legality. Support for the boycott proposed by the Palestinians is the only option left to us. It is our right and our obligation because, as Desmond Tutu said: “If you are neutral in situations of injustice, you have chosen the side of the oppressor.”

For all this, we are launching this call for justice and human rights and we ask you not to participate in Sama Sama´s shows, to share the campaign among your friends, and to say loud and clear that you are not taking part in promoting the Zionist state of Israel through their culture; to say that you don’t want to be accomplices to its crimes.

Because no one should live something like this, BOYCOTT SAMA SAMA, BOYCOTT ISRAEL.


¡Firma por Palestina!


Al adherirme a la campaña #YoNOcomproApartheid, afirmo que no quiero que mi cesta de la compra beneficie al Apartheid israelí.

10,397 signatures


La Red de Solidaridad contra la Ocupación de Palestina lanza una campaña de adhesión ciudadana al boicot de los productos israelíes en señal de protesta contra las políticas de Apartheid, ocupación, despojo, colonización y asedio impuestas por Israel al pueblo palestino. Al adherirme a la campaña #YoNOcomproApartheid, afirmo que no quiero que mi cesta de la compra beneficie al Apartheid israelí.

¿Por qué #YoNOComproApartheid?

- Porque 66 años desde la expulsión de entre 700 y 950 mil palestinos y palestinas y la confiscación de sus viviendas, tierras y propiedades, ningún refugiado o refugiada ha podido retronar a sus casas ni ha recibido reparación.
- Porque han transcurrido 47 años desde la ocupación de Cisjordania, Gaza y Jerusalén Este, y estos territorios siguen bajo control militar israelí.
- Porque 10 años después de la Sentencia del Tribunal Internacional de Justicia de la Haya que exigió el desmantelamiento del Muro, Israel mantiene impunemente esta infraestructura de Apartheid.
- Porque desde el inicio de las supuestas conversaciones de paz iniciadas en agosto 2013 y suspendidas a finales de abril por Israel, este país ocupante ha autorizado la construcción de 14.000nuevas viviendas israelíes en asentamientos ilegales, 3226 de ellas en Jerusalén Este; ha asesinado a 61 personas palestinas y herido a 1751; ha demolido 508 viviendas, escuelas, fábricas y demás construcciones palestinas; ha desplazado a 899 y arrestado a 3300 palestinos y palestinas.
- Porque Israel no ha cesado de colonizar la tierra palestina y de expoliar al pueblo palestino de sus recursos, negando su autodeterminación y violando sus derechos fundamentales.
- Porque sus políticas discriminatorias contra los palestinos y palestinas han sido comparadas con las que los Boers aplicaron a la población sudafricana, y el Tribunal Russel sobre Palestina, en su audiencia en Ciudad del Cabo en 2011, las calificó de Apartheid.
- Porque la Unión Europea es el primer destinatario de las exportaciones israelíes, y gran parte de estos productos son fabricados ilegalmente en territorio ocupado palestino, y porque las empresas que los comercializan en nuestro país nos engañan, vendiéndolos como si fueran fabricados en territorio israelí.
- Porque no quiero ser cómplice de esta violación del Derecho Internacional Humanitario, y me resisto a comprar productos israelíes.
- Porque a través de la campaña global pacifista de Boicot, Desinversión y Sanciones contra Israel, puedo además contribuir a detener la injusticia, las violaciones de Derechos Humanos y los crímenes de guerra cometidos por Israel contra la población palestina.
- Porque quiero que en nuestros pueblos y ciudades, se vayan abriendo espacios donde no me hagan cómplice del Apartheid israelí, en los que no se vendan productos fabricados en este país o en las colonias construidas ilegalmente en territorio palestino.

Por todo ello, apoyo esta campaña de firmas y te invito a que tú también hagas público tu deseo de consumir de forma responsable y solidaria con el pueblo palestino.


Zure lagunen artean zabaldu ezazu:

Espacio Libre de Apartheid Israelí

¿Conoces la campaña de Espacios Libres de Apartheid Israelí? Si tienes un bar, tienda, centro social o cultural... o participas en algún sindicato, asociación cultural, ayuntamiento... #YoNOComproApartheiddeclárate ELAI

Qué productos boicotear

¡Únete al BDS!
Visita esta página para ver qué productos boicotear:
Únete al BDS

Últimas noticias

  1. Kuirs con Palestina y BDS en el Orgullo Crítico madrileño

    El 28 de junio participamos desde la campaña de BDS en el Orgullo Crítico 2019 para decir NO al pinkwashing israelí y para apoyar a la comunidad LGTBQIA+ palestina que sigue resistiendo a la ocupación, la colonización y el apartheid israelíes.
  2. La Pegatina sigue sin querer quitarse la venda

    Damos la bienvenida al posicionamiento público de La Pegatina y Adrià Salas sobre el pueblo palestino y afirmando que no irán a Eurovisión mientras sea en Israel. Sin embargo, este paso es insuficiente, ya que su complicidad con el apartheid israelí continúa.
Más noticias...